All-In on Brand-Led Repair

We are entering the next phase of growth by focusing fully on where repair creates the greatest impact: brand partnerships.

While we started with both a direct-to-consumer repair platform and brand-led repair experiences, it became clear that repair only truly scales when brands lead. Through brands, we create the biggest ripple effect, and we reach many more customers who wouldn’t actively seek out repair. We meet them at the moments that matter most.

Repair doesn’t grow one customer at a time, but when brands take ownership of what happens after the sale on a large scale. By working directly with brands, we embed repair into existing customer journeys, remove friction, and shift perceptions around value, longevity, and responsibility.

Our direct-to-consumer portal was a key step in MENDED’s journey. It allowed us to gather insights from a broad and diverse group of consumers, beyond specific brand audiences, in order to understand real customer needs around repair. This data is the foundation in building a better way to keep clothes in play: All the way, from noticing a broken item in your closet, to “getting it MENDED” and receiving it back in your hands. With this foundation in place, we can now fully focus on scaling repair through brand partnerships.

As part of this new growth phase, our B2C portal will no longer be available. This shift allows MENDED to scale repair through even more brand partnerships. Customers can still keep their clothes in play via all our brand partners’ repair portals. 

Afterall, products are replaceable. Relationships are not. And MENDED exists to help brands protect the latter, exactly when it matters most.