MENDED is an award-winning B2B clothing repair platform.
We believe every clothing sold, should come with a way to keep it in play.
Repair shouldn’t be an afterthought. It should be part of why you buy the product: a built-in promise. When you choose a brand, you should know: this item is guaranteed to last - and if anything happens, they’ve got you. This is why MENDED was born:
Putting repair into the spotlight, and making it the new standard.
TURN ONETIME INTO LIFETIME CUSTOMERS
Repair isn’t just a sustainability win — it’s a business strategy for leading fashion brands. It protects your revenue, strengthens brand loyalty, and keeps customers coming back. On average, customers who repair buy 2.3x more.
OUR power of content
“Shopping is an experience, but repair isn't.” Even worse, repair is a hassle seen as outdated and dusty. That's why we tell a fresh story of keeping clothes in play. From a viral campaigns with BN'ers, to an Interview-series on the streets of Amsterdam, or our co-created brand content. We have shown that it works.
💯 The algorithm and audience loves this topic more than you think. Keeping clothes in play is a golden ticket for UGC. It is also our most effective tool in changing mindsets and attracting a new audience. The impact result: 72% of our users have never stepped foot in a tailorshop before.
Our unfair advantage? An in-house influencer. Our founder Agnes is reaching millions with her content. After a decade, she knows what it takes to inspire people around this topic.
OUR IMPACT
We make the good better. That means we increase the useful time of products. By increasing the average lifetime of an clothing item by just 9 months, the related footprints of cotton, water and waste are reduced by 20-30%. (EMF, 2018)
Scaling Impact! Using this blueprint of impact, our brand partners and us are expanding to new markets fueled by our recent investment.
OUR TAILORS
This is Vangelis. A Greek legend and our very first tailor. Agnes can still remember the confused look on his face when she first said the words 'online' and 'repair' in one sentence. The rest is history.
🪡 The art of tailoring has lots of history, yet little innovation. So it was no surprise most tailors we spoke to were hesitant at first. Then we found a sweetspot: You do what you do best, and we take care of the rest.
Our tailors fully focus on the craftsmenship, we do everything else. This allows them to deliver unbeatable quality and reach customers nation-wide and gain the financial stability they deserve.
MEET THE FOUNDING DUO
behind the growing team of MENDED
Agnes Weber
As a decade-long influencer Agnes' signature content generates up to 20 Million views across social channels.
She knows how to to inspire brands and people to keep clothes in play. The result? Repair makes brands go viral and turns them into their customer's favorite brand.
Let's chat? Connect with Agnes here.
Daan Maasson
How can you order everything new from your phone these days, but not this?!
Daan excels at building partnerships and processes to answer this question. Making MENDED as easy as buying new - for brands and their customers.
Let's chat? Connect with Daan here.
MENDED MAKING HEADLINES
MENDED X TOM TAILOR ARE JOINING FORCES
Announcing our latest partnership with the fashion giant to put repair back where it belongs: in the spotlight.
Status German Fashion
In this year’s whitepaper, the German Fashion Council and MENDED reveal market insights behind the repair boom.
Redefining repair
How we are set to grow? An in-depth article about MENDED's impact and growth potential by MT/Sprout.
