The leading post-purchase platform for premium fashion brands, turning repair interactions into repeat sales, store visits and long-term growth.
Turn post-purchase into your #1 growth channel
MENDED is an award-winning loyalty engine for Europe’s fashion brands, powered by repair.
With our plug-and-play platform, you can reactivate existing customers, generate repeat sales, and capture loyalty without additional acquisition costs.
Drive loyalty beyond the first purchase
Each repair is a reason to return and a trigger to buy again. Turn your one-timers into lifelong-customers, online or in-store.
Boost revenue without more ads
Cut through rising CAC by unlocking hidden growth in your existing customer base. Proven to deliver up to 2.3x higher CLV.
Increase conversion at every channel
MENDED lifts conversion rates with 10%, turning more browsers into buyers and maximizing every campaign’s ROI.
We handle the complexity so your team can focus on growth.
Start with a low-lift pilot and see results in weeks, not months.
Prove the impact fast.
Validate the growth potential without slowing down your team. Low risk, low lift, but with data and impact you can’t ignore.
✅ Quick setup, minimal resources
✅ Measurable ROI from day one
✅ Easy scale-up once proven
Note: limited slots available.
Book Your Pilot CallYOU are in good company
Leading brands & retailers partner with us
Armedangels
- High Customer demand: First 100 repairs booked within 15 minutes
- Proven Brand Value: Above-average engagement, 12Mil+ PR impressions
- Saved Customer Support Time: Reduced handling per CS warranty ticket
"MENDED convinced us with their well-thought-out concept. They bring extensive repair expertise and handle the entire process—from booking to execution to customer service. Their values, such as high-quality, playful, and user-friendly experience, and a strong focus on customer needs, align perfectly with our own standards. Their existing customer journey made it extremely easy for us to integrate without a complicated setup."
- Martin Höfeler | CEO ARMEDANGELS
KUYICHI
"Repairs are becoming our key marketing tool, not just a functional service. MENDED's built-in marketing engine pays off. After our launch campaign, we are gearing up for in-store activations." - Zoé Daemen
MUD Jeans
"We were looking for a solution to keep our retailers and customers happy. Repair is usually not a joyful experience and it has to be easy. MENDED does that for us and that helps." - Bert van Son
FLORIA
"We already knew MENDED as a repair service and secretly wanted to collaborate. We see the biggest potential in offering alterations to solve customer pains." - Fleur Geerinck
SOPHIE STONE
"As a retailer we depend on foottraffic, and repair strategically increases that. Each repair means two store visits. It's part of the reasons customers buy from us and come back." - Esther Steen
Frequently Asked Questions
If you do not find your answer, email us on partnerships@mended.eu.
We're focused on acquiring new customers. Why should I invest in post-purchase repair?
Because loyalty isn't earned at checkout, it's built after the sale. We've seen that customers who engage with repair have a 2.3x higher Customer Lifetime Value (CLV) compared to non-repair customers. It's about keeping the customers you've already won and turning one-time customers into lifetime customers. Plus, the service gives an extra reason to buy from you in the first place!
Isn't offering repair just a cost center or a 'nice-to-have' sustainability project?
Spoiler: it’s easier than you think to see that repair is your secret engine to drive sales, retention, and customer happiness. MENDED isn’t known for fixing clothes, but for transforming repair into a modern, loyalty-driving experience. We are a marketing, compliance, and loyalty tool, all rolled into one.
My customers aren't necessarily 'green.' Will they actually use a repair service?
Let’s be clear: most customers don’t push for repair because they’re thinking about sustainability. They see it as a matter of quality and service, a basic expectation from a brand they chose to trust. We've seen 72% of our users are first-time fixers, proving the demand is booming and brands are rushing to repair to build brand loyalty.
What kind of ROI can I actually expect from a repair service?
Repair drives revenue, not just retention. MENDED generates a 2.3x higher CLV compared to non-repair customers, can boost purchase motivation up to 10%, and leads to thousands of extra in-store or webshop visits. The math works: with our platform, you can expect ROI within 6–12 months.
How does MENDED integrate with our existing systems, and what's the effort involved for my team?
We offer a plug-and-play digital platform and an international network of trained tailors, enabling brands to deliver online and in-store clothing repairs throughout Europe. Our end-to-end solution minimizes partner team time, with only three steps to get onboarded and limited workload from your end.
How will offering repairs affect our sales of new products? Will customers just repair instead of buying new?
This isn’t a cost; it’s a revenue channel you’ve been missing. Repair programs boost purchase motivation up to 10% and customers come back more frequently to buy again. For us, repair isn’t just about fixing clothes, it’s about keeping your customers engaged and in play, bringing them back for more.
What about upcoming EU regulations? How does MENDED help us stay compliant?
EU regulation is changing in 2026: brands will be forced to offer repair services, but many don’t know how. MENDED provides an easy solution to be compliant with Right to Repair and EPR in all the EU markets that you sell, ticking off ESG, CSR, and circularity with one smart move.
What kind of data and insights will we gain from offering repair through MENDED?
You don't just get repairs, you get insight. Our growth engine provides customer data like email, behavior, expenses, and channels, as well as product data like what breaks, how often, and before/after photos. This valuable data can help with design and CRM strategies.
How will MENDED help us stand out from competitors who also offer repair?
MENDED isn’t known for fixing clothes, but for transforming repair into a modern, loyalty-driving experience. While your competitors might offer repair, leading brands are using it strategically to drive profitability, fostering stronger loyalty and better conversion.
Can we start with a pilot program to test the impact before a full rollout?
Yes, absolutely! We understand the need to do pilots to test business impact and added value of service. Our offer moves forward if it's low-lift, connects to KPIs, and is pilotable.
How does MENDED ensure the quality and consistency of repairs across different markets and tailors?
We only let people who we trust touch your favorite items. Our "Repair Engine" is the operational core, powering repairs across Europe with a trained international tailor network. We ensure every touchpoint is branded, high-quality, and integrated , so your customers will always know it's you supporting them.
Beyond the initial repair, how does MENDED help us continue to engage with these customers and drive future purchases?
This is where our "Growth Engine" truly shines. It provides the tools to position every repair as a reason to return, re-engage, and buy more. We activate the forgotten funnel, turning customer issues into loyalty, spend, and social proof, meaning your next sales boost won't come from a campaign, but from a broken item.
What kind of marketing support or playbooks does MENDED provide to help us effectively communicate this service to our customers?
We offer marketing activation and strategy to turn repair into a commercial growth driver. This includes communication playbooks and input to get good messaging out. We make it easy to communicate that 'GETTING IT MENDED' is as easy and enjoyable as buying new.
How does MENDED handle customer service for the repair process, and what level of transparency do we have into customer interactions?
Our plug-and-play platform handles the full process, from branded customer interfaces and logistics to tailoring and customer service. We provide multi-lingual customer service and ensure you stay in the loop with full visibility and insight into every repair, including what breaks, who engages, and how to deepen loyalty.
Given the investment, what's the typical timeline from signing on with MENDED to launching our repair service and seeing initial results?
Our plug-and-play digital and physical infrastructure can be live within three weeks. We make it easy to get started and aim for you to see ROI within 6–12 months.
